Sportingbet Bookmaker

Sportingbet Bookmaker
7 Overall Score
ODDS: 8
MARKETS: 7
WEBSITE: 7

Consistently offers decent odds | Strong for horse racing | Good loyalty program

Basic sports betting portal design | Market range lower than most bookmakers

Sportingbet.com Review

Sportingbet launched their sports betting portal in 1998 and quickly became a force to be reckoned with due their claim of being the bookmaker offering the best odds in Europe.

That may have been true at the time but things have changed since then and while Sportingbet still offer competitive odds, they certainly don’t offer the best anymore

Sportingbet are still a decent bookmaker, there's the Sportingbet free bet offer for new members who then get access to decent horse racing markets as well as interesting ongoing betting offers, but they've a long way to go to compete with the best bookmakers again.

Sportingbet offer decent odds across a low to average range of sports betting markets as well s decent live betting opportunities on more popular sporting events.

While other bookmaker offers slightly superior odds, Sportingbet do shine when it comes the loyalty program that they offer members and their horse racing odds which are usually very competitive.

Sportingbets’ free bet offer for new customers isn't quite as competitive as other bookmakers so be sure to take advantage of their weekly betting offers and money back specials to get value from Sportingbet.

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Sportingbet Free Bet Offer
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Sportingbet offer new members a risk free bet when they first join. Register today and bet up to €50 and should it lose, Sportingbet will refund you! Sportingbet Free Bet »


The Sportingbet website is well laid out, boasts a unique betting system and you’ll easily find everything you need to place bets.

Sportingbet betting offers are easy to find and their live in-play betting system provides bettors with real-time updates on the sporting events available for betting in:play.

The area where Sportingbet.com falls down slightly is the fact that it’s become a bit dated, in its design and that it lacks the innovative features that the best bookmakers like PaddyPower and William Hill seem to be introducing on a weekly basis.

Sportingbet are definitely a good bookmaker and a strong option for horse racing fans, but they’ve been left behind by other online bookmakers who've been raising the bar in terms of pushing sports betting forward.

While Sportingbet offers some ongoing betting offers, this bookmaker really needs to raise their game and become more competitive. More aggressive odds, website innovation and increased sports betting markets could see Sportingbet reclaim their position as one of the best bookmakers is Europe but they need to act now.

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Sportingbet Odds

As previously mentioned Sportingbet offer decent betting odds across most major sports but they‘re not quite as competitive in this department as big hitters like Bet365.

If you’re looking to place a bet on horse racing or football then you'll probably get good odds, strong early prices and be able to claim free bet offers on some markets, but if you’re looking at smaller or less popular sports Sportingbet may not be the best bookmaker to bet with.

Sportingbet Betting Markets

Overall Sportingbet's market range is god enough for most sports bettors based in Europe and betting on European sports.

Sportingbet offer depth to racing and football, however, this depth doesn’t extend to all of their betting markets as some are quite limited, with less popular sports not even appearing.

The most popular sports are there but they've got a long way to go before their range and depth competes with bigger European bookmakers.

Sportingbet Website

The ‘Free Bet Offers’ team aren’t massive fans of the website that Sportingbet offer members. It feels dated which is strange as their Australian website, Sportingbet.com.au looks like it's had the makeover that Sportingbet.com desperately needs.

It’s well laid out, easy enough to navigate, with any betting offers visible on the home page.

Horse racing commentaries and race cards extend Sportingbet's appeal for certain bettors but if they could really do with investing in their website and make it more appealing to European based bettors.

Sportingbet Website: www.sportingbet.com

Sportingbet Email: admin@sportingbet.com

UK: 0800 0280348
Canada: 1800 7649804
International: 0044 020 7184 1800

Sportingbet Plc., 4th Floor, 45 Moorfields, London, EC2Y 9AE, UK

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